Are You Making These Twitter Mistakes

Are You Making These Twitter Mistakes

Jul 09, 2023


A Newsletter is the Most Powerful Digital Asset Today

The social media landscape is scary.

Facebook/Meta just launched "Threads", a competitor that might just kill Twitter.

If you have an audience on social media, my advice would be to move them to your newsletter ASAP.

Beehiiv helped me build and grow my newsletter beyond to +8,000 subscribers in a few months and the best part is that you can start using it for free.

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Creating content on Twitter has truly changed my life.

However it was never easy starting out, I made so many mistakes.

Today I want to help you avoid 3 killer mistakes that can kill your progress ↓


⛔ Not using your tweets to test ideas

Imagine posting a tweet, that goes viral:

Today → 😃

Tomorrow → You forget all about it.

Here's what you should do instead:


✅ Use your Tweets & analytics to test ideas

The top 1% of creators use data to their advantage.

Treat every single tweet as an MVP:

If a tweet goes viral → expand it into a thread.
If a thread goes viral → expand it into a lead magnet.
If a lead magnet goes viral → expand it into a product.
→ Use data to win.


⛔ Incomplete tweets/reply

By this I mean:

  • Replying to a big account with: "I like what you said and I would add consistency".
  • Or in your threads: Communicating half of the idea in a tweet and the other half in another tweet
    Avoid this at all costs.


✅ Make every tweet stand on its own

You want each tweet to:

  • Communicate an idea on its own.
  • Be clear as a stand-alone tweet.
  • Can easily be retweeted.

Here's an example:


⛔ Self-retweeting all your tweets

I see a ton of people on Twitter re-tweeting every single tweet they publish.

Retweeting your own tweets might give you extra reach in the short term.


✅ Use these two self-retweet rules

You want to:

  • Limit your self-retweets to 25% of your tweets.
  • Only retweet tweets that are getting traction/high engagement.


Pro tip: You can use tools like Hypefury to automate self-retweets.


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