How to Build a $1M Personal Brand

How to Build a $1M Personal Brand

May 21, 2023


Read time: 5 minutes.

With the ongoing AI takeover, Human brands are about to become priceless.

If you don't believe me, here are a couple of examples:

  • Elon Musk has 10x more followers than Tesla.
  • Richard Branson has 30x more followers than Virgin Media.
  • Shane Parrish has 3x more followers than Farnam Street Media.

But why is this happening?

It's simple: Humans. Connect. With. Other. Humans.

 If you're thinking "I'm sold, now how can I do it?". Here is a playbook to help you build your own $1M personal brand:


Step 1 - Be known for ONE thing

Think about it, the most successful personal brands tend to be known for one thing.

Here's what I mean:

  • Justin Welsh → Soloprenurship
  • Dickie Bush → Writing Online
  • Mr. BEAST → YouTube

But how you can find your ONE thing:

  1. List down your skills.
  2. List down your interests.
  3. Find out what is unique about you.

The intersection between all these will be your ONE thing, find it.